Improved Association - The game sees the addition of a Player Ambitions system and an NBA.com interface. Hot Zones - Always know when to take the best shot a player can get. Using real-life data, each player’s favorite shot locations to give real-time feedback when best to take a shot. Signature Shot Additions - Even more Signature Styles have been added to NBA 2K9 meaning more of your favorite NBA players will play and shoot like they do in real life.